Alison Calder Coaching

About Me

My Journey

Hi there - I'm Alison...

I am a Life Coach providing Coaching for Sobriety and Grey Area Drinking in and around Manchester, Cheshire and beyond.

I live in Manchester with my partner and my two young children. I’m an ex wine company owner and an ex grey area drinker.

After years of feeling trapped, unhappy and overwhelmed I finally managed to walk away from my business and to stop drinking alcohol.

These two huge life changes were achieved little-by-little during weekly sessions of 1-1 coaching.

Being heard, expressing my fears, working out options and setting goals made the seemingly impossible, possible. My life has changed beyond recognition since doing these two things and I feel happier than I have ever felt.

I truly believe that without the 1-1 coaching I wouldn’t have found the courage within myself to make these changes.

Now as a fully qualified, doubly accredited life coach, specialising in Positive Psychology, I am here to take you on a journey, from where you are now, to where you want to be.

I truly believe that without having had 1-1 coaching myself I wouldn’t have found the courage to make the changes I have made in my own life.

Alison Calder

On a part-time basis for the last 3 years, I have worked in a psychiatric hospital and have previously volunteered working on the telephones for the Samaritans for 5 years.

This has given me experience of working with people who are extremely vulnerable and has provided me with a vast understanding of mental health.

On a personal level I have been privately working on my relationship with alcohol for a number of years. I tried many avenues for moderating and taking a break from alcohol and it was group coaching that enabled me to come to the decision that I wanted to stop drinking alcohol altogether and it was 1-1 coaching made this goal a reality.

Throughout this process I have learned a vast amount about alcohol, different methods for changing relationships with alcohol, taking a break from it or stopping drinking completely.  

Having personally experienced ‘change’ and undertaking the coaching process I know first-hand how powerful and life-enhancing good coaching can be. 

I also know how it can feel to be stuck and how daunting it can be to take those first steps towards change. I want to help others to break down those barriers, whatever they may be, and to move forwards towards a happier and more fulfilled life. I am empathic and non-judgemental and I hold a safe space for you to explore your thoughts and feelings and find your solutions. 

“Alison you ROCK!! You are incredible at your job and I can’t thank you enough for your support. I consider myself so lucky to have had you in my life this month and going forward. The support, friendship and love has made this challenge so much easier than I’d ever imagined. I really couldn’t have done it without you.”

Are you ready for a happier, healthier and more fulfilling life?

Here's how I can help...

Grey Area Drinking Coaching

Would you like to discuss whether your relationship with alcohol is serving you? Is alcohol taking more than it is giving? I can help you to explore your relationship with alcohol and find a way forward however that looks for you.


I provide a safe space for you to be heard, allowing you to explore your thoughts, feelings, hopes, fears and goals. I work with you to get you to where you want to be.


Are you thinking of giving up the booze for a month and feel that you would benefit from some extra support? If so join me for a month long, alcohol-free challenge.


I’m so glad you have found us. We are a small tribe of people, all changing our relationship with alcohol and sharing our journey - we would love you to join us.

Book a free 15-minute discovery call via Zoom

The discovery call enables me to learn all about you, I can tell you a little bit more about coaching and what to expect and you can decide whether you think I would be a good fit for you to work with (and vice-versa).

Express your interest in my next Alcohol-Free / Wellness Challenge.

Throughout the year I run challenges and offer access to group accountability and support. Enter your details below to find out more or BOOK NOW!

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